Head of Packaging Design
Stefano Zugno
Head of Packaging Design | SIPA
Presentation topic:
Challenges in Packaging Development:
Artificial Intelligence vs Real Life
Abstract
Abstract
AI offers exciting potential for container design, with the ability to rapidly generate a wide variety of shapes. However, the translation of these concepts into reality requires rigorous validation.
This presentation highlights a project in which AI-generated designs are carefully evaluated by SIPA, using our extensive packaging expertise.
Through FEM analysis, lab testing and prototyping, we ensure feasibility and performance.
We show how SIPA bridges the gap between the creative potential of AI and robust, market-ready solutions, highlighting that human expertise remains critical to successful packaging innovation.
Bio
Bio
Born in Treviso, he studied in Venice and Milan. Master’s degree thesis achieved in London about PET Plastics potentials in the world of packaging.
He began his career in 2016 as Product Designer with the target to implement design as a core strategic asset.
Since 2022 he is the Head of Product Design at SIPA S.p.A., where he leads global bottle and label design for top international packaging brands. He is spending most of his professional hours transforming ideas into iconic, sustainable, feasible packaging solutions.