Purchasing Product Manager
Darko Stojanovic
Purchasing Product Manager | Coop
Presentation topic:
From PE to PET for Dairy Products -
A Retailer's Perspective
Abstract
Abstract
The "From PE to PET for dairy products" project was launched at the beginning of 2023 as part of a kick-off meeting between Coop and Emmi.
A new sorting plant for white PET bottles should be operational at Pet Recycling Switzerland in summer 2023. By mid-2024, the existing sorting facilities should also be equipped to sort white PET.
To test consumer acceptance of PET bottles for milk, we launched a test in Eastern Switzerland in June 2023 with two Bio Regio milk products in transparent PET bottles (no advertising and no communication support).
We then used the test results and the results of the Life Cycle Assessment - commissioned at the same time with Emmi - to decide which products to convert to PET. Since January 2024, we have now converted various milk and dairy products (private label and branded). Our ambition is to convert even more milk and dairy products currently packaged in PE to PET in the future.
Bio
Bio
Darko Stojanovic is Purchasing Product Manager for milk and dairy products at the Coop Cooperative (Coop Genossenschaft) in Basel, Switzerland.
His responsibilities include the creation and implementation of product range strategies and the implementation of procurement/development in market services up to the POS. He conducts customer behaviour analysis, pricing, promotion management and international and national condition negotiations.
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​One of his hobbies is football. Not only is he a big fan of Borussia Dortmund, he is also an active referee in the 3rd division and a football coach for E-juniors.